About Us
New Energy was founded in Abruzzo in 2008 and in 18 years has grown from a solar installer into a structured Energy Service Company: over 15,000 systems installed, three offices — San Giovanni Teatino, Treglio and Milan — and projects across Italy for businesses, public bodies, investors and families. We manage the whole cycle in-house, from consumption analysis to design, from installation to monitoring: a single partner accountable for the result.
ESCo stands for Energy Service Company: a company that finances and delivers energy-efficiency measures — from plant upgrades to thermal insulation, from solar PV to storage — taking on the investment risk itself. New Energy is an ESCo accredited under the Italian Interministerial Decree of 28 December 2012 and certified UNI CEI 11352.
What changes everything is the remuneration model: the ESCo earns only by sharing the savings the measures generate on the bill. No savings, no earnings. With guaranteed-performance contracts the investment is repaid directly by the savings, reducing or eliminating the client’s upfront outlay.
For a business or a public body this means improving efficiency without tying up capital, with measurable savings targets and a partner contractually accountable for them. This is where the ESCo formula stops being a label and becomes a concrete advantage.
Daniele Braccia — CEO and technical director
New Energy is led by Daniele Braccia, vice-president for Central-Southern Italy of Federesco, the Italian national federation of ESCos. In this role, in December 2024 he took part in the meeting with Italy’s Minister of the Environment and Energy Security on the national ESCo registry and energy-efficiency funds.
Federesco · November 2025
Conferred at the Catholic Information Forum for the Care of Creation in Pescasseroli for turning the ecological transition into a concrete opportunity for businesses, public bodies and citizens.
Read the article →In July 2026 Il Sole 24 Ore interviewed him on the energy transition of Italian businesses: energy is no longer a cost to endure but a strategic lever to make predictable and governable, and energy independence is the most concrete answer to market crises.
The book
«Transizione Logica»
The same approach is at the heart of his book «Transizione Logica» (“Logical Transition”), written for those who want to tackle the energy transition starting from knowledge rather than promises.
“Price is what you pay, value is what you get.”
Honesty & transparency
Acknowledging limits is the first step to improving: clear relationships with clients and suppliers.
Solution-focused
Every obstacle is met with a positive attitude and concrete proposals.
Teamwork
Information, ideas and solutions are shared: cohesion benefits the client.
Continuous training
Technology and regulation move fast: skills are constantly updated.
Safety & precision
Rigorous compliance with workplace-safety rules and executional care in every process.
Dedication
Daily commitment and determination, from first survey to after-sales care.
New Energy is founded
Founded in Abruzzo with a clear mission: helping families, businesses and public bodies cut energy costs and depend less on market volatility.
Smart cities and sustainable mobility
First projects for equipped urban areas, later brought together in Ecoasi: the business network for sustainable smart-city solutions, with a strong focus on sustainable mobility in Abruzzo.
We become an ESCo
New Energy adopts the Energy Service Company model: efficiency measures repaid by the savings they generate, with the investment risk carried by the company.
First heat-pump solutions
Heat-pump heating and cooling systems, full electric and hybrid, join the offering: heating becomes part of the overall energy project.
Energy efficiency through the Conto Termico
Retrofit projects delivered by accessing Conto Termico incentives, from the initial audit to the application to the GSE.
Project financing for public bodies
First public-estate projects delivered through project financing: the operator carries the investment, repaid by the savings achieved on the bill.
Superbonus and certified management systems
Energy-efficiency works delivered under the Superbonus scheme. The same year brings ISO 50001 (energy management) certification and the first ISO 9001, 14001 and 45001 cycle: quality, environment and safety as a working method.
First solar parks
From rooftop systems to full solar parks: size and complexity grow, along with the dialogue with investors and landowners.
Public tenders and national representation
SOA qualification OG9 class III-bis and OG1 class II. In December CEO Daniele Braccia, vice-president for Central-Southern Italy of Federesco, takes part in the meeting with the Minister of the Environment and Energy Security on the national ESCo registry and efficiency funds. Event partner at Ecomondo.
Public residential housing and KEY Expo
Efficiency and solar projects for public residential housing. New Energy exhibits in Rimini at KEY — The Energy Transition Expo, Italy’s leading energy-transition trade fair. In November the CEO receives the Sentinel of Creation Award at the Forum for the Care of Creation in Pescasseroli.
A structured ESCo, 3 offices, over 15,000 systems
Il Sole 24 Ore interviews the CEO on the energy transition of Italian businesses. Offices in San Giovanni Teatino, Treglio and Milan; projects in Abruzzo, Molise, Marche, Lazio, Lombardy, Emilia-Romagna, Triveneto and Puglia.
Eight certifications and qualifications, periodically renewed by third-party bodies: the foundation of our credibility with businesses, public bodies and investors.
UNI CEI 11352
Bureau Veritas
ESCo certification: attests the capacity to deliver energy-efficiency services with guaranteed results. Accredited under the Italian Interministerial Decree of 28/12/2012.
Attestazione SOA
OG9 cl. III-bis · OG1 cl. II
Qualification for public works: power-generation plants (OG9) and civil and industrial buildings (OG1).
ISO 50001:2018
Bureau Veritas
Energy management system: coordination of installation and maintenance of technological and renewable-energy systems, delivery of energy services.
ISO 9001:2015
Perry Johnson Registrars
Quality management system.
ISO 14001:2015
Perry Johnson Registrars
Environmental management system.
ISO 45001:2018
Perry Johnson Registrars
Occupational health and safety management system.
F-GAS
Ministero dell'Ambiente / ISPRA
Authorization to handle systems with fluorinated gases, safely and in compliance with environmental rules.
PV CYCLE
Consorzio PV CYCLE
Membership of the responsible end-of-life PV module recycling programme.
We do not work in isolation: New Energy sits at the national table where the rules of energy efficiency are written.
Federesco
Federazione Nazionale delle E.S.Co.
New Energy is a member of the Italian national federation of Energy Service Companies. CEO Daniele Braccia is its vice-president for Central-Southern Italy and represented the federation at the table with the Ministry of the Environment and Energy Security.
Official site →15,000+
Systems installed
18
Years of experience
3
Offices in Italy
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