About Us

A structured ESCo, since 2008 alongside energy producers

New Energy was founded in Abruzzo in 2008 and in 18 years has grown from a solar installer into a structured Energy Service Company: over 15,000 systems installed, three offices — San Giovanni Teatino, Treglio and Milan — and projects across Italy for businesses, public bodies, investors and families. We manage the whole cycle in-house, from consumption analysis to design, from installation to monitoring: a single partner accountable for the result.

Technicians surveying the rows of a solar park (illustrative image)

What being an ESCo means

ESCo stands for Energy Service Company: a company that finances and delivers energy-efficiency measures — from plant upgrades to thermal insulation, from solar PV to storage — taking on the investment risk itself. New Energy is an ESCo accredited under the Italian Interministerial Decree of 28 December 2012 and certified UNI CEI 11352.

What changes everything is the remuneration model: the ESCo earns only by sharing the savings the measures generate on the bill. No savings, no earnings. With guaranteed-performance contracts the investment is repaid directly by the savings, reducing or eliminating the client’s upfront outlay.

For a business or a public body this means improving efficiency without tying up capital, with measurable savings targets and a partner contractually accountable for them. This is where the ESCo formula stops being a label and becomes a concrete advantage.

Cover of the book «Transizione Logica» by Daniele Braccia
Daniele Braccia, «Transizione Logica. Dal sogno alla concretezza attraverso la conoscenza e la formazione» (in Italian) Buy on Amazon →

Leadership

Daniele Braccia — CEO and technical director

New Energy is led by Daniele Braccia, vice-president for Central-Southern Italy of Federesco, the Italian national federation of ESCos, and since 2021 president for the energy transition at Confartigianato Imprese Chieti L’Aquila. As Federesco vice-president, in December 2024 he took part in the meeting with Italy’s Minister of the Environment and Energy Security on the national ESCo registry and energy-efficiency funds.

In July 2026 Il Sole 24 Ore interviewed him on the energy transition of Italian businesses: energy is no longer a cost to endure but a strategic lever to make predictable and governable, and energy independence is the most concrete answer to market crises.

The same approach is at the heart of his book «Transizione Logica» (“Logical Transition”), written for those who want to tackle the energy transition starting from knowledge rather than promises.

Our values

“Price is what you pay, value is what you get.”

  • Honesty & transparency

    Acknowledging limits is the first step to improving: clear relationships with clients and suppliers.

  • Solution-focused

    Every obstacle is met with a positive attitude and concrete proposals.

  • Teamwork

    Information, ideas and solutions are shared: cohesion benefits the client.

  • Continuous training

    Technology and regulation move fast: skills are constantly updated.

  • Safety & precision

    Rigorous compliance with workplace-safety rules and executional care in every process.

  • Dedication

    Daily commitment and determination, from first survey to after-sales care.

Our story

  1. 2008

    New Energy is founded

    Founded in Abruzzo with a clear mission: helping families, businesses and public bodies cut energy costs and depend less on market volatility.

  2. 2009

    Smart cities and sustainable mobility

    First projects for equipped urban areas, later brought together in Ecoasi: the business network for sustainable smart-city solutions, with a strong focus on sustainable mobility in Abruzzo.

  3. 2011

    We become an ESCo

    New Energy adopts the Energy Service Company model: efficiency measures repaid by the savings they generate, with the investment risk carried by the company.

  4. 2012

    First heat-pump solutions

    Heat-pump heating and cooling systems, full electric and hybrid, join the offering: heating becomes part of the overall energy project.

  5. 2016

    Energy efficiency through the Conto Termico

    Retrofit projects delivered by accessing Conto Termico incentives, from the initial audit to the application to the GSE.

  6. 2017

    Project financing for public bodies

    First public-estate projects delivered through project financing: the operator carries the investment, repaid by the savings achieved on the bill.

  7. 2020

    Superbonus and certified management systems

    Energy-efficiency works delivered under the Superbonus scheme. The same year brings ISO 50001 (energy management) certification and the first ISO 9001, 14001 and 45001 cycle: quality, environment and safety as a working method.

  8. 2021

    First solar parks

    From rooftop systems to full solar parks: size and complexity grow, along with the dialogue with investors and landowners.

  9. 2024

    Public tenders and national representation

    SOA qualification OG9 class III-bis and OG1 class II. In December CEO Daniele Braccia, vice-president for Central-Southern Italy of Federesco, takes part in the meeting with the Minister of the Environment and Energy Security on the national ESCo registry and efficiency funds. Event partner at Ecomondo.

  10. 2025

    Public residential housing and KEY Expo

    Efficiency and solar projects for public residential housing. New Energy exhibits in Rimini at KEY — The Energy Transition Expo, Italy’s leading energy-transition trade fair.

  11. 2026

    A structured ESCo, 3 offices, over 15,000 systems

    Il Sole 24 Ore interviews the CEO on the energy transition of Italian businesses. Offices in San Giovanni Teatino, Treglio and Milan; projects in Abruzzo, Molise, Marche, Lazio, Lombardy, Emilia-Romagna, Triveneto and Puglia.

Certifications

Eight certifications and qualifications, periodically renewed by third-party bodies: the foundation of our credibility with businesses, public bodies and investors.

  • UNI CEI 11352

    Bureau Veritas

    ESCo certification: attests the capacity to deliver energy-efficiency services with guaranteed results. Accredited under the Italian Interministerial Decree of 28/12/2012.

  • Attestazione SOA

    OG9 cl. III-bis · OG1 cl. II

    Qualification for public works: power-generation plants (OG9) and civil and industrial buildings (OG1).

  • ISO 50001:2018

    Bureau Veritas

    Energy management system: coordination of installation and maintenance of technological and renewable-energy systems, delivery of energy services.

  • ISO 9001:2015

    Perry Johnson Registrars

    Quality management system.

  • ISO 14001:2015

    Perry Johnson Registrars

    Environmental management system.

  • ISO 45001:2018

    Perry Johnson Registrars

    Occupational health and safety management system.

  • F-GAS

    Ministero dell'Ambiente / ISPRA

    Authorization to handle systems with fluorinated gases, safely and in compliance with environmental rules.

  • PV CYCLE

    Consorzio PV CYCLE

    Membership of the responsible end-of-life PV module recycling programme.

Memberships and representation

We do not work in isolation: New Energy sits at the tables where the rules of energy efficiency are written, both nationally and locally.

  • Federesco

    Federesco

    Federazione Nazionale delle E.S.Co.

    New Energy is a member of the Italian national federation of Energy Service Companies. CEO Daniele Braccia is its vice-president for Central-Southern Italy and represented the federation at the table with the Ministry of the Environment and Energy Security.

    Official site →
  • Confartigianato Imprese Chieti L’Aquila

    Confartigianato Imprese Chieti L’Aquila

    Associazione territoriale

    Since 2021 Daniele Braccia has been president for the energy transition at Confartigianato Imprese Chieti L’Aquila, the association representing businesses and craftspeople across the two provinces.

    Official site →

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Years of experience

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Offices in Italy

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