Press · 11 August 2026 · New Energy
New Energy in Il Sole 24 Ore: "Energy independence is the answer to today's crises"
Italy's leading business daily features New Energy in its special report «Towards the energy of the future»: CEO Daniele Braccia on the ESCo model, 15,000 systems installed and why green investment payback times have dropped to just 3 years.
For a company in the energy sector, few endorsements matter more than a feature in Italy’s leading business daily. On 27 July 2026 Il Sole 24 Ore, in its special report “Towards the energy of the future”, covered New Energy’s growth in solar and green efficiency, giving voice to our CEO Daniele Braccia.
“Geopolitical crises and rising energy costs can only be overcome by pursuing energy independence.”
— Daniele Braccia, CEO New Energy — Il Sole 24 Ore, 27 July 2026
Why energy independence is the issue of the moment
Energy is no longer a cost you endure: it’s a strategic lever. For a business, self-production means locking in the cost of a share of your consumption, shielding it from market volatility; for a public body, every euro saved on energy bills is a euro returned to citizen services.
That’s the perspective Daniele Braccia brought to Il Sole 24 Ore: business competitiveness and public-sector sustainability both run through targeted investments in solar and green efficiency.
Payback time: 3 years
The figure that most caught readers’ attention concerns investment payback:
“Thanks to EU funds and incentives, payback times shrink to just 3 years.”
— Daniele Braccia, CEO New Energy
A well-sized solar system is one of the few assets that works every day to cut a certain, recurring cost — and with today’s incentive framework, payback has never been faster, against a system lifespan of over 25 years.
New Energy in numbers
Since 2008 alongside businesses, public administration and investors:
- 18 years of experience as an ESCo
- 15,000 systems installed
- The entire cycle managed in-house: consumption analysis, finance and incentives, design and construction, operation and maintenance
It’s the single point of contact model: no buck-passing between suppliers, one company responsible for the result — from the initial analysis to after-sales support, cutting consumption while also unlocking economic value from Italy’s building stock.
The next step is yours
Energy independence is not a slogan: it’s a journey that starts with a consumption analysis. As always, the analysis and site survey are free and without obligation.
Call our toll-free number 800 168632 or fill in the form below: we’ll tell you, with concrete numbers, how much you can save.
Source: Il Sole 24 Ore, special report “Towards the energy of the future”, 27 July 2026.